April 20: 2022 has set in and is going to champion a distinct beauty trend ~ the return of Matte! The matte effect makeup has made a comeback among influencers, celebrities and the women of India, in general. Keeping abreast with the trend, brands have started offering a multitude of matte makeup products and one such revolutionary brand- Coloressence recently introduced its all-new rose- oil-infused line of matte makeup products labeled as “Roseate Range”.

The new range was launched digitally by the multi-talented and gorgeous actress, Rakul Preet Singh, who is also the brand ambassador of Coloressence. Commenting on the association with Coloressence, Rakul, in a statement said: “My approach to beauty is simple which is precisely mirrored in the ethos of Coloressence. I am delighted to have partnered with the brand whose impeccable approach to beauty is so aligned with my own ~ simple, elegant and home grown.”

The most striking feature about the Roseate Range of products is that, in addition to giving a beautiful makeup transition to the face, they also have the advantages of rose oil, which offers a soothing and refreshing touch to the eyes and lips. Also, the range is an ode to the transfer-proof and long stay makeup products like liquid lip colors, long stay lipsticks, startling tinted eyeliners, an ultra-lightweight pro sheen chrome pressed powder and more.

Coming back to the origin of the brand, Coloressence Cosmetics was founded in 2009, a time when the beauty was an emerging segment in India. Having two decades of expertise and rich experience in the beauty and cosmetic sector, the Nanda Group (the founders) decided to venture into the color cosmetics arena as well. The vision was clear ~ to manufacture world class color cosmetics in India, for India! Most of the international brands catering to the Indian market at that time were not customizing the products for the Indian skin tones and Coloressence was formed to fill in that gap. It has been curating premium quality of makeup products for the Indian skin tones at affordable prices since the last 12 years.

With over 500 SKUs, the brand offers a fascinating collection of products that include kajal pencil, lipsticks, eyeliners, mascaras, compact powders, foundations, pansticks, makeup fixing spray, micellar water, and many more. The brand’s dictum is “Color your Spirit” which is truly depicted in its products that aim at making the women feel confident and spirited in all walks of life.

For more details, visit: https://www.coloressence.com/collections/roseate-range 

 



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